Experiential marketing encompasses any and all real-world interaction between a brand and a consumer. With Anthem, those engagements meet strategic objectives such as authentic brand interaction, increased awareness and improved brand sentiment.

Anthem offers fully customized, turn-key campaign management solutions designed to effectively connect products to the marketplace, while more specifically expressing the story of each brand.

Anthem establishes a strong understanding of the client’s brand and their target audience for each campaign and produces individualized marketing approaches based on company goals, consumer needs and external sources such as competitive pressure.

Anthem prides itself on supplying superior talent across all industries. With proper understanding of business strategy and the importance of retaining a talented and engaged workforce, each member of Anthem’s field marketing team is thoughtfully screened and selected to successfully sync with targeted demographics.

Utilizing branded content, Anthem works to expose a wide range of consumers to the power of a product in real-world context. From subtle integrations and product placements to entirely customized concepts, Anthem creates original and innovative experiences that best match a client’s brand and unique personality.

As an experienced agency, Anthem achieves its goal to help retailers and brands generate revenue, reduce costs and improve promotion and effective engagement with top quality professional efficiency. With expertise in retail merchandising, Anthem is proficient in establishing product displays designed to stimulate interest and entice new and returning customers.